Edward Maya. Alexandra Stan. Inna. Why are the Romanians taking over the dance music charts? This AFP wire service story takes a stab at explaining how a corrupt and impoverished former Communist country became one of the global capitals of club music.
According to Inna (a.k.a. Alexandra Apostoleanu) — whose predilection for wearing as little as possible in her videos has made her a big favourite here at bpm:tv — the twentysomethings who have grown up after the fall of Communism ”really want to make party music, something that gets people on the dance floor.” In other words, it’s all about dancing away your socioeconomic cares and woes.
The article also identifies the principal architects of the deliciously Eurocheesy Romanian sound:
Industry figures … point to a basement studio in a house in a leafy residential district of the capital. There, a determined 20-something trio called Play & Win mix sound for hours on end in a room with a piano, a large table and some powerful computers.
The three, Radu Bolfea, Marcel Botezan and Sebastian Barac, all born in the mountains of Transylvania, are credited with creating a “Romanian” sound that has turned out some of the country’s biggest dance music hits, by Inna and others.
“Club music did not really have melody so we tried to introduce more melodic lines in it,” they said modestly.
For Terry, the artistic director — who goes by one name — at the famous Loft Metropolis club near Paris where Inna and Alexandra Stan have played live, the Romanians have come up with a sound that’s “very efficient and dedicated to the dance floor”, even if it’s “nothing extraordinary.”
… they don’t hide their delight at success. “Yes, sometimes we are proud that from here, a country sometimes described as Third World, we are trend setters in Europe and in the US,” Play & Win said.
Paul Lester of The Guardian has some thoughts about Inna over here.