Can house music change the world?

JaBig, a veteran Montreal DJ and co-owner of GotSoul Recordings, clearly believes so. He’s partnered with the United Nations World Food Programme on an ambitious multi-year project: to tour the world by car, DJing in every country on earth, to raise awareness and support for the global fight against poverty and hunger.

Details and updates about JaBig’s “Big Journey” can be found on his Web site, his Facebook and his Twitter feed. He has posted global hunger facts and stats here.

The tour is scheduled to begin in September.